Modern Music Videos

So many videos from the modern era. >glances at notes< There were a few that really caught my eye.

First, the Journey of the Underground man blew everything I thought I knew about SFX out of the sky. I mean, strapping the set backgrounds to your back and using cut outs for the framing...

Mind Blown!

The music was okay but the video had me cracking up more than the song.


Franz Ferdinand's song Can't Stop Feeling was another fun music video. With much cheaper effects that were well timed to pull off the collapse effects. Not the best CG out there but still a far sight better than the tight pants/body rolls video.

Cake's music video for "Short Skirt, Long Jacket" was very enjoyable for the crowd reactions. Like Destaat's Journey of the Underground Man, the visuals overpowered the music but it still worked.

Honestly, it was at this point that I started sensing a pattern. A lot of music videos have such impressive and expressive visuals that we will often overlook the song being played as some tone setting background music, kind of there but not there enough for us to pay attention. OK Go did the same thing with I Won't Let You Down, but because it is OK Go, they upped the ante. They shot the whole video with a remote drone and in one take, with hundreds of choreographed umbrellas, that eventually looked like pixels as the drone went skyward, flashing patterns and words like it was an electric billboard.